Hillcrest Labs Selected by Coolpad for Low Power Sensor Hub in New Smartphones

Hillcrest’s Freespace® Sensor Hub Software Powers “Always On” Gestures and Context Awareness on Coolpad’s Android™ Smartphones

Monday, June 23, 2014

Rockville, Md., Jun. 23, 2014 -- Hillcrest Labs today announced that Coolpad Group (previously China Wireless), the seventh-largest global smartphone OEM[1], is using Hillcrest’s sensor hub software to enable always on sensing on Coolpad smartphones. Specifically, Hillcrest’s Freespace® software will run on Atmel’s low-power microcontroller solutions to provide high performance sensor fusion, gesture recognition, and always on context awareness capabilities, with dramatically lower power consumption and extended battery life. Additional details, such as smartphone models or pricing, were not disclosed.

“Coolpad realizes that sensors are critical to differentiate its functionality and maintain its dramatic growth in the global smartphone market,” said Chad Lucien, Senior Vice President of Sales and Marketing at Hillcrest Labs. “We’re proud to have been selected by Coolpad to provide the sensor hub functionality that will define its new mobile experience and enable context awareness, augmented reality, improved navigation, and better gaming.”

“The demand for sophisticated sensor hubs continues to rise within the global mobile industry to meet consumers’ insatiable appetite for more compelling apps and better user experiences,” said Frank Zhang, Vice President at Coolpad Group. “Hillcrest provides us with a unique combination of features that enable low power, high performance mobile sensor hubs.Coolpad has constantly focused its D&R resources on creative technologies and products. Coolpad has launched healthcare devices and a smartwatch, called Coolwatch. We’re delighted to use best elements from supply chains all over the world.”

Sensor hubs are a separate class of chips designed to offload sensor management from the main processor for mobile phones and other devices. They reduce the power requirements to add always on sensing in smartphones, tablets, and wearables devices such as activity monitors, smartwatches, and head mounted displays (HMDs). This enables gesture control, context awareness, pedestrian navigation, augmented reality, health and fitness monitoring, and immersive gaming. Hillcrest’s sensor hub software products combine an array of sophisticated algorithms to provide low power, high performance sensor fusion and transform sensor data into valuable application-ready information.

Coolpad’s use of Freespace technology is further evidence of the technology’s importance for the global smartphone market. It also marks another major, Asia-based consumer electronics OEM to adopt Hillcrest’s technology. Hillcrest’s SH-1 sensor hub software was recently named a finalist for the prestigious 2014 EE Times and EDN ACE award for Internet of Things (IoT) Technology, Service, or End Application of the Year. The SH-1 was nominated for its ability to change the consumer experience of IoT devices by extending battery life and adding new functionality.

For more information about Coolpad, please visit: Additional information about Hillcrest’s broad portfolio of motion control products is available at: Follow Hillcrest on Facebook at or Twitter at @HillcrestLabs.


About Hillcrest Labs:

Hillcrest Labs is the leading global supplier of software and hardware for motion-enabled products. Our Freespace® technology transforms human movement into high quality, application-ready motion information. With a decade of development and many unique patented features, products come to life with Freespace motion. Companies that have licensed or use Hillcrest’s motion technology include: Atmel, Eastman Kodak, Hisense, Intel, Lenovo, LG Electronics, Logitech, Oppo, Roku, SMK Electronics, Sony Computer Entertainment Inc., TCL Multimedia, Universal Electronics (UEI), and others.

Hillcrest has received numerous awards and recognitions including the prestigious CES Innovations Honoree Award multiple times, IMS Research’s TV Innovation Awards, EE Times’ ACE Award, PC World’s 100 Best Products and Greatest Tech Designs, Popular Mechanics’ Editors Choice, ECN’s Reader’s Choice Tech, and many others. Additional information about Hillcrest’s broad portfolio of motion control products is available at: Follow Hillcrest on Facebook at or Twitter at @HillcrestLabs.

All company names and trademarks remain property of their respective owners.




Hillcrest Press Contacts:

Renee Burch, JLM Partners Inc. for Hillcrest Labs, renee@jlmpartners.com206-381-3600 or Jeremy Pemble, JLM Partners Inc. for Hillcrest Labs, jeremy@jlmpartners.com206-381-3600


[1] Source: Canalys Q3 2013 Report