Gain Competitive Advantage

Telcos can gain a competitive advantage by offering the Hillcrest HōME^™ Interactive Media System. HōME differentiates telcos and stimulates new market entry.

Deliver a seamless cross–platform experience

Telcos can enhance their market potential by delivering a true cross-platform experience between the PC and the television. HōME^™ creates a sustainable competitive advantage for telcos while driving traditional revenues generated by existing services. It can reduce subscriber churn, increase purchases of pay media, and increase sales of additional services such as DVR.

Deploy new broadband services

HōME^™ allows telcos to begin immediate deployment of new broadband services either with the PC or with a STB.

Consumer research conducted by Frank N. Magid Associates found that:

• Consumers are more than 3 times as likely (from 1.1 per month to 3.3 per month) to purchase On–Demand content in the HōME^™ environment
• With HōME^™, free On–Demand usage can increase by more than 3 times (from 14% to 48%).
• 90% of consumers who have never ordered On Demand using traditional guides said they would order it with HōME^™

HōME allows telcos to begin immediate deployment of new broadband services either with the PC or with a STB.

Featured White Paper

HōME Interactive Media System: Differentiating IPTV Service provider