Merchandise your content

HōME^™ is a powerful environment for merchandising content. Linear programming can be integrated seamlessly with On Demand assets. Large content libraries can be browsed quickly and easily using the Hillcrest Freespace^™ motion control technology.

For content providers' advertisers, HōME^™ offers an environment that combines the best of the web and TV. HōME^™ and its client/server based architecture lend itself to delivering targeted and interactive ads with metrics similar to those that have fueled the rapid growth of online advertising. HōME's^™ TV-based display enables advertisers to leverage the unsurpassed visual engagement afforded by television, especially HDTV.

Porting content to HōME^™ can begin with existing RSS data feeds so that no incremental work is required of the content provider. Additional custom applications that lead to higher CPM (cost per thousand), CPC (cost per click), and even CPA (cost per action) revenue models can leverage existing video and data services.

Technology, consumer behavior, regulatory environments, and even creative assets themselves are all evolving rapidly. HōME^™ delivers the TV experience of the future and ensures that your content continues to remain an asset and leverages its value in this new environment.

Consumer research conducted by Frank N. Magid Associates found that:

• With HōME^™, free On–Demand usage can increase by more than 3 times (from 14% to 48%).