Deliver a compelling user experience

As television shifts from analog to digital, consumers are undertaking massive upgrades of their audiovisual equipment. With most new televisions offering spectacular picture quality, what will make purchasers choose one brand over another?

Consumer electronics manufacturers can try to compete on price, but the margins are already razor thin. Instead, companies can use Hillcrest's HōME^™ Interactive Media System to provide an entertainment experience that is so compelling consumers will pay a premium for it.

Consumer research conducted by Frank N. Magid Associates found that:

• Consumers are more than twice as likely (16% versus 35%) to buy an HDTV when it is available with HōME^™.
• 74% of consumers would pay more for an HDTV with HōME^™ included.
• Consumer interest in purchasing content services from a CE company increased from 34% to 51% when HōME^™ was included.

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