Deliver a seamless cross–platform experience

Cable television providers can gain a competitive advantage by offering the Hillcrest HōME^™ Interactive Media System. Cable television providers can deliver a true cross–platform experience between the PC and the television. HōME^™ creates a sustainable competitive advantage for cable providers while driving traditional revenues generated by existing services. HōME^™ can increase revenues generated by existing services, reduce subscriber churn, increase purchases of pay media, and increase the sales of additional services such as DVR.

Profit from interactive advertising and commerce

HōME^™ allows deployment of new services without new hardware, and HōME^™ also allows cable providers to profit from new forms of interactive advertising and commerce.

Video–on–demand programs can be offered with clickable ads, and Internet shopping can move to the television screen, generating new revenue. HōME^™ enables cable providers to derive new revenue from existing assets as well as future–proof their business.

Consumer research conducted by Frank N. Magid Associates found that:

• Consumers are more than 3 times as likely (from 1.1 per month to 3.3 per month) to purchase On Demand content in the HōME^™ environment
• With HōME^™, free On–Demand usage can increase by more than 3 times (from 14% to 48%).

Featured White Paper

HōME Interactive Media System Future – proofing Cable Companies