A powerful and unique feature of HōMEtv^™ is the use of the Visual Directory^™ for on–demand services which provide the consumer the same experience as when they walk the aisles of a video store.

HōMEonDemand includes the following features:

• Visual Directory^™ for navigating large content libraries: The Visual Directory for on–demand services displays large content libraries in a way that encourages exploration and promotes sales. Movies are displayed with cover art as they would be in a video store, organized by category, with as many as 128 titles per screen. The information structure of the Visual Directory flattens the hierarchy of total available options, and uses linkages to support the various methods that consumers use to search for content; they can search directly, browse through categories, or follow links embedded in the listings.

• Custom branding: HōMEonDemand enables customers and content partners to reflect their brand through unique content–centric applications.

• Support for a range of content business models: Pay–per–view, advertising supported, subscription, and download to own are just some of the payment models supported in HōMEonDemand. The application’s broad and flexible architecture allows additional capabilities to be added dynamically.

• Centralized or content–provider based billing: A robust content management billing interface supports both centralized billing and direct content provider billing options