"We use a mouse called the Loop, made by Hillcrest Labs, that costs $99. The Loop looks more like a chocolate-frosted doughnut with buttons than something that navigates a television set."

"More living rooms are home to computers that viewers hook to their big-screen TVs so they can tap the growing list of Internet services that stream commercial movies and shows. The striking, O-shaped Loop replaces the keyboard and mouse that would clutter a coffee table and makes it easier to navigate a PC's menus."

"Pooling their collective talents, Hillcrest Labs and Texas Instruments have unveiled the Radio Frequency for Consumer Electronics (RF4CE) compliant remote controls with Freespace Technology, an RF-based remote technology that eliminates line-of-sight pointing requirements."

"Of all the extraneous peripherals on the market today,
this is one that actually solves a problem that a lot of
people have."

"I would highly recommend the Loop Pointer. And at $99, it’s a steal. You’ll never look at your mouse the same way again."

"I ordered one from Amazon.com and I’ve been playing with it for about a day now and it rocks!"

"It actually turned out to be quite the impressive device that could make living room computing a lot easier."

"Helping to overthrow the tyranny of the grid is Hillcrest Labs' Loop Pointer, which looks more like a miniature spaceship than the bland flat button-bedecked remotes that litter living rooms."

"Whether it’s cars or consumer electronics, manufacturers’ design concepts almost never make it to production; instead their best features are adopted into more mundane, less controversial versions. But one consumer electronics company has decided to buck that trend. On Monday, Hillcrest Labs introduced a production version of its radically rethought PC mouse."

"Though it may look like a spacecraft out of "2001: A Space Odyssey," Hillcrest Labs calls the Loop an "in-air mouse" for your TV. An internal gyro tracks your hand movements, letting you point and click your way around the dial."

"Hillcrest Labs threw its hat into the motion-control game this week with the release of its Loop pointer to the consumer market. Until now, the Loop wasn't meant for the average Joe. Hillcrest intended to continue licensing the Freespace technology built into the device to third-party manufacturers. But with consumers facing more content choices on their TVs, Hillcrest saw an opportunity. Will motion controls become the new norm, making buttons a thing of the past?"

"Hilcrest Labs has released the "Loop pointer", a motion-sensitive "air mouse" with the proven ergonomic heft of a bagel. I'll give them this: there's something compelling about the shape alone that makes me want to give it a figurative whirl."

"The bangle-shaped mouse called the Loop Pointer is designed for use by consumers who connect their PC or Mac to a TV, says the company. Through a combination of sensors and accelerometers, the remote feels the users’ movements and reflects it on the screen, much like the Wiimote. Users can then click the right or the left button on the remote to make their selections."

"Imagine what life would be like if your computer had no mouse and you had to do everything on the screen using arrow keys. That's the way most television remotes operate today. And they have almost as many keys."

"But we're still waiting for the day when we'll get to toss all of our remotes in the garbage and take advantage of the fact that we're sitting in front of a giant, hi-def display. How will we do that? Maybe with the help of the Hillcrest Labs Loop, one of the coolest gadgets we've seen, which, for whatever reason, no one's selling yet." [Until now!]

"The remote control turned 50 last year, and it’s showing its age. Hillcrest Labs CEO has reinvented the “clicker” for the 5,000-channel universe of TV, on-demand video, music, and more."

"Of course, what really got my attention is when the Hillcrest representative pulled out the Loop. More like kidnapped my attention, and then held it for ransom. As soon as I saw the Loop, I couldn’t stop taking pictures of it. Right now, the Loop is only a concept remote control for now, but it feels like it was plucked from the future."